Corporate Social Investment is a vital part of Adcorp’s identity and it is with a great sense of pride that the Group so positively influences the lives of many. With a history of creating, maintaining and supporting developmental, social and environmental projects distinguishes who we are today. We find ourselves on the journey towards sustainability because of these initiatives we have consistently supported over the years. Even during tough economic times, our philosophy is to be financially generous in order to play our part in improving the impoverished facets of South Africa’s society. To this end, over 2% of our annual profits are committed to sustainable projects.
In order to align projects with the core business : human capital, Adcorp has refocused its efforts to emphasise high school educational assistance and bursary schemes. While the bursary component spearheads the CSI efforts, various other ad hoc initiatives have been established. As a Group, our main aim is not only to enrich and empower the lives of many by placing first-time job seekers into the formal economy on a daily basis, but to use the CSI initiatives as a supporting mechanism to further assist in reducing poverty and to make a positive impact on the lives of those less fortunate.